A WordPress paywall for your premium content

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Analysis What readers will pay for next year

Readers pay for things they can’t get anywhere else: a clear point of view, data they can use and a writer they trust.

Keep reading with a free account This article is for registered readers. Log in, or create a free account to read it.
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The rule behind it
Free partVisible to everyone
The restInside Locker · Registered users
Visitors seeYour message and a login form
Analysis What readers will pay for next year

Readers pay for things they can’t get anywhere else: a clear point of view, data they can use and a writer they trust.

In this issue we look at the three kinds of content readers renewed for most often, and why price mattered less than we expected.

The full analysis is for Gold members Upgrade to Gold to read the charts and the data behind them.
The rule behind it
Signed in withFree Membership
Premium partInside Locker · Gold Membership
MessageYour own text, no login form
Analysis What readers will pay for next year

Readers pay for things they can’t get anywhere else: a clear point of view, data they can use and a writer they trust.

In this issue we look at the three kinds of content readers renewed for most often, and why price mattered less than we expected.

Renewals by content type
The rule behind it
Signed in withGold Membership
AccessThe whole article
Also openEvery post in Premium analysis
Choose your wall

Free, paid or both, on the same site

Every rule can target visitors, registered readers or the Memberships you choose.

Registration wall Lock content for registered readers, so a free account unlocks it.
Subscription wall Keep premium posts for paid Memberships, billed monthly, yearly or once.
Free and premium tiers Give a free Membership the basics and a paid one everything, in the same post.
Single-article salesFull Package Put a one-time price on one post, without a subscription.
Inside Locker

Show the start of an article and lock the rest

Wrap any part of a post in a locker. Readers without access see your message instead.

Lock part of a post with a shortcode or the Gutenberg block Show it to chosen Memberships, or to registered or unregistered readers Your own message in the locker, with or without a login form Ready-made locker themes you can preview in your dashboard As many lockers as you need, each for different readers With Full Package, lock Elementor widgets and Divi sections too
Analysis What readers will pay for next year

Readers pay for things they can’t get anywhere else: a clear point of view, data they can use and a writer they trust.

Keep reading with a free account This article is for registered readers. Log in, or create a free account to read it.
Username or emailPassword
Log in
Whole posts and sections

Lock whole posts, categories and files

Set a rule once and it covers every post that matches, including the ones you publish later.

Lock a single post or page from its edit screen Lock every post of a type, or in a category, with one rule Lock files by URL, or any URL that contains a keyword Send readers to a page you choose, or replace the post with your message With Full Package, bring readers back to the article after they log in or sign up
Lock Rules+ Add rule
ContentModeFor
Premium analysisAll posts by category nameShow onlyGold Membership
ReportsAll posts by typeShow onlyGold, Silver
/uploads/reports/Files by URLShow onlyGold Membership
Everyone else is sent to /subscribe/
Reading limits

Decide how much each Membership can read

Set how many posts members of each Membership can view. Leave it blank and there’s no limit.

A different limit for every Membership Blank means unlimited Members with several Memberships get the highest limit Limit how many posts and comments members can create, too Reading limits apply to signed-in members
Restrict Posts ViewsHow many posts a member with each Membership can view
Free Membership5 posts
Silver Membership40 posts
Gold Membershipleft blankUnlimited
Pay per post

Sell single articles to readers who don’t subscribe

Put a one-time price on a post or page, for readers who only want that one.

No subscription needed to buy Until someone pays: your message, a redirect, or straight to checkout A payment button or link anywhere, with a shortcode Change the button’s text and style
Full Package Pay per post comes with Full Package and Agency.
Report The 2027 pricing playbook
Unlock this article · $4 One-time payment. No subscription.
Timing and archive

Control when each post opens, and for whom

Drip content Open posts a set time after someone joins, or on a date you pick.
Unlock emails Members get an email when a dripped post opens for them.
A list of what they can read Show members every post their Membership opens, on one page.
New members, new postsFull Package Members who join later see only posts published after they joined.
Free after a dateFull Package Lift the lock on a date, so the post opens for everyone.
Free until a dateFull Package Keep a post open until a date, then lock it for members.
How publishers use it

One paywall, many ways to publish

Independent publishers

A free account for most articles, and a paid Membership for the deep analysis.

Reports and research

Paid Memberships for reports and downloadable files, locked by category and by URL.

Creators

A free tier for followers and a paid one for your best work, on the same posts.

FAQ

Questions about the paywall

Not sure your setup is covered? Search the documentation or try the live demo before you buy.

Can I show part of an article to everyone?

Yes. Wrap the part you want to keep for members in an Inside Locker, with the shortcode or the Gutenberg block. Everyone sees the rest of the post.

Can readers unlock articles with a free account?

Yes. Lock content for registered readers, or create a free Membership, so signing up is enough to read it.

What do readers see when a post is locked?

Your own message in the locker, with or without a login form. For whole posts, you can also send them to a page you choose.

Can I limit how many posts each Membership can read?

Yes. Set a number of post views for each Membership, or leave it blank for no limit. Limits apply to signed-in members.

Can I sell a single article?

Yes, with Full Package and Agency. Pay per post puts a one-time price on a post or page, with no subscription needed.

Can new members read my whole archive?

Yes, by default. With Full Package, you can show new members only the posts published after they joined.

Does it work with my page builder?

Inside Locker works in the block editor and with shortcodes. With Full Package, you can also lock Elementor widgets and Divi sections.

Explore more features
Inside Locker in every plan

Turn readers into members

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