If you’re wondering if the name of the packages on your membership site matters, here’s the truth: yes, it does. And no, picking the right names isn’t that difficult.
In this article, we’re taking a deep dive into the membership site package naming, why it matters, and how to do it right. Keep reading if you want to learn more.
Contents
Why Does the Name of the Packages Matter So Much?
You may think package names are something trivial, but they contribute to creating a successful membership site as your website copy, community name, and brand colors do. Here are some of the most important reasons that make the name of the packages on your membership site so important.
Branding Value
Naming is an essential element in every branding strategy, and your membership site packages should be no exception. The package names can offer a unique opportunity to add extra value to your brand as they reflect your values, content, and community.
Clarity
“Clear over clever” is a golden rule of smart marketing. While clever can help you build a brand, it’s important to acknowledge that the name of the packages you include in your pricing structure are, first and foremost, functional. Picking the right name can help you convey your message, avoid ambiguity, and make your membership more intuitive for the customers.
Perceived Value
The perceived value of a product or service is essential for successful marketing. Even though the name of your packages doesn’t determine their actual content, it can be an effective way to emphasize the offer’s value — and thus help your community understand what’s in it for them if they get a package or another.
Engagement
Package names can be an effective way to engage with your audience. If you come up with the right package names, they might even end up being popular terms in conversations within your community.
Upselling
Package names may not upsell your pricing plans all alone — but the right names can help you make your point clear and emphasize the offer’s value. That can be an effective tool to nudge potential buyers into choosing your premium package over the basic one.
5 Tips on the Name of the Packages on Your Membership Site
Before we dive into actual name of package examples, let’s take a quick look at some of the essential best practices to use when choosing your pricing plan names:
Keep It Simple
As we mentioned before, it’s important to keep the package names clear and simple. Complex or overly clever names can confuse potential customers. This is not to say you have to choose bland names — but always prioritize clarity over creativity.
Focus on Benefits, Not Features
When naming your membership packages, focus on what they offer to the customer rather than their features. When you’re choosing the name of a package or a plan, think about how it will benefit the customer and adjust your name accordingly.
Make Sure Names Resonate
The name of the packages you choose should resonate with your ideal audience. For example, you might not want to call your names of packages “Itsy,” “Bitsy,” and “Teeny” if your target audience is CEOs in their 60s. This is, of course, a ridiculous example — but the point is that you should always make sure your naming, brand, and content fully aligns with who your ideal members are.
Stand Out from the Crowd
Just because you have to be clear and simple when choosing the names of your packages, doesn’t mean they have to be boring. When you’re brainstorming what to call your memberships, make sure you come up with some unique ideas. That way, your membership site packages will stand out from the competition — and attract more members.
Consider Cultural Sensitivities
If your audience is global, remember that cultural sensitivities can play an important role in how they perceive your membership offers. Make sure the names of your packages are not offensive or inappropriate in any language (including dialects) — or you might be in for a nasty surprise.
Types of Membership Site Package Structure (+ Name of Package Examples for Each)
There are many types of pricing plan structures you can use for your membership site, but here are some of the most widespread ones:
Tiered Structure
The tiered structure is probably the most popular and widely used ones out there. In this approach, you offer three or more packages/plans with different levels of features & benefits, and each one is designed to cater to a different type of customer.
Package name examples for this pricing structure include:
- Basic – Advanced – Pro
- Standard – Plus – Premium
- Starter – Pro – Elite Pay for Content
- Sprout – Bloom – Radiant
Fixed Price Plan
This structure involves offering only one package or plan for a fixed price. This approach works best if you have an all-inclusive offer that can cater to most of your audience’s needs, or if you have a limited budget and can’t afford to offer multiple packages.
Package name examples for this pricing structure include:
- Total Access
- Unlimited Plan
- All-Inclusive Deal
Payment Term Structure
In this structure, you offer different packages with the same features & benefits but different payment terms. These can range from monthly to annual pay plans and can incentivize customers to choose longer payment terms.
Name of packages for this type of pricing structure include:
- Monthly – Yearly – Lifetime
- Basic Subscription – Annual Plan – Unlimited Access
- Weekly – Pay Later – Annual
Category/ Content Vertical Structure
This approach involves separating the packages on your membership site into categories or content verticals. This works best if you have a large variety of topics and courses and if you want to make it easier for customers to browse through them.
Examples of package names for this structure include:
- Content Library
- Business Mastery
- Digital Design Collection
- Health & Wellness Curriculum
Member-Level Structure
This approach involves offering different packages based on the customer’s commitment level. For example, you could offer a basic package for users who just want to dip their toes in and a premium package for users willing to commit more.
The commitment-member level structure package names can be quite creative. Here are some examples:
- One-timer – Regular – Power User
- Curious – Engaged – Super Fan
- Explorer – Guide – Guru
Content Delivery Structure
This structure involves offering packages based on the content delivery format. So, instead of offering a general package with all kinds of content, you can offer specific packages with only audio content, video content, or PDFs.
Example packages for this structure include:
- Audio Library
- Video Vault
- PDF Collection
Sponsorship Level Structure
This structure is similar to the tiered structure but with an extra layer of sponsorships. In this approach, you offer different tiers of membership packages and allow customers to sponsor other members.
Name examples for this structure include:
- Bronze Sponsor – Silver Sponsor – Gold Sponsor
- Ambassador – Champion – Superstar
- Small Cup of Coffee – Large Coffee – XL Coffee
Freemium Structure
This structure involves offering a basic version of the membership site for free/ as a trial, then allowing customers to upgrade to premium packages with more features & benefits. This approach works best if you have a lot of valuable content to offer and want to showcase some of it for free.
Examples of package names for this structure include:
- Free – Pro – Premium
- Starter – Advanced – Ultimate
- Light Plan – Full – Deluxe
Lifetime Package Structure
In this structure, you offer a one-time payment for lifetime access to your membership site. This approach works best if you have consistent content that won’t become outdated and want to increase customer loyalty.
Package names for this structure include:
- Lifetime Plan
- Unlimited Access
- All-in-One Deal
Limited-Time Structure
In this approach, you offer limited-time packages for customers looking for a bargain. This works well to promote specific content or products and increase sales quickly.
Examples of names for this structure include:
- Flash Deal
- Early Bird Special
- Limited Edition Package
- Christmas Deal
Micro-Subscription Structure
In this structure, you offer packages with small fees for only a few content items or products. This is great if you want to test the waters before offering full-priced packages or if you want to monetize specific items on your membership site.
For example, the name of the packages for this structure could be:
- Mini-Subscription
- Tiny Access
- Quick Grab Package
- Content Snacks
Pay-as-You Go Structure
In this structure, you offer customers the ability to pay as they go. This is great if occasional users don’t want to commit to a longer-term plan or if you don’t have enough content to justify an entire membership package.
Examples of package names for this structure include:
- Pay Per Item
- A La Carte
- Punch Card Package
- Drop-in Service
Conclusion
Choosing the right package names can feel daunting — but it doesn’t have to be. In the end, it all boils down to three main questions:
- What are your pricing plans/ structures?
- Who is your audience?
- What kind of brand do you want to build?
From there, you can choose package names that accurately describe the plans and resonate with your target audience. So go ahead and have fun picking the perfect names for your membership site — it’s an exciting part of building your community!
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