10 Reasons to Build Your Membership Site on WordPress

by | Feb 24, 2023 | Resources

Building your membership site on WordPress can be a great option if you’re looking for an easy, hassle-free, and inexpensive way to jump on the Content Creator wagon.

Here’s why.

For a Bit of Context…

More than 200 million people in the world identify as content creators, and the influencer market was estimated to have reached $16.4 billion in 2022.

Yet only 10% of all content creators make $100k or more.

There isn’t one difference between those who get to six digits and those who don’t, but a collection of them. Luck has nothing to do with it, but attention to detail and making sure you are consistent, persistent, and focused on achieving your goals has everything to do with it.

If you want to become a content creator, now’s the best time to do it:

  • You can benefit from other creators’ experience
  • You have multiple platforms and formats to choose from
  • Technology-wise, it’s easier than ever to create good content
Creator Economy Growth

Top 10 Reasons to Build a Membership Site on WordPress

WordPress powers more than 43% of the websites, and more than 14% of all the top websites are built on WordPress. Many have decreed the death of WordPress, but it is still the go-to platform websites in a lot of niches — membership sites included.

Why build a membership site on WordPress?

Here are 10 reasons you should consider.

Get your own digital real estate

You can grow an audience on Instagram, Twitter, LinkedIn, YouTube, or TikTok. Sure. Social media can work very well, particularly when you want/ need to reach a lot of people.

However, you should never build a house on rented land. Social media algorithms can change literally overnight. Plus, you don’t know if any of these channels will be there tomorrow.

You do know your website and your email list will follow you wherever you go.

Easy to build

WordPress makes websites easy to build. Yes, you can go into a lot of detail and customize your website (almost any way you want!). But if you just need a place where you can share content, WordPress is the easiest and most intuitive solution you have. Even if you’ve never worked in WordPress, uploading content and managing a website can be as easy as opening a Google Doc and writing in it.


Compared to other Content Management Systems and website builders, WordPress is a very cost-effective option. Essentially, you will only have to pay for:

  • Hosting (which ranges from $3 to $20+/month — depending on your hosting plan);
  • A domain name ($12-15 dollars per year);
  • Whatever paid plugins you want to use
  • A WordPress website builder (optional, but recommended; it will cost as little as $59/ year)

In other words, you can easily build and manage a membership site on WordPress for less than $200/ year.

cost effective membership site

Wide range of membership site plugins

If you want to build a membership site on WordPress, you’re in for a treat, as there are a lot of membership site/ restrict content plugins you can use. For instance, Ultimate Membership Pro starts at $59 and it will provide you with virtually every membership site feature you may need:

  • User roles and access levels;
  • Restrict content for subscribers;
  • Payment gateways (Stripe, PayPal, etc.)
  • Integrate with other services (MailChimp, AWeber, etc.).
  • Preset options or customize as needed

Installing a plugin like Ultimate Membership Pro is a matter of minutes and clicks.

Numerous integrations

WordPress integrates with pretty much everything you can imagine. From social media to CRM, email marketing to project management, you can connect your membership site on WordPress with virtually every tool you may use. And if you really can’t find a direct integration (hard to believe), you will definitely be able to do it through a third-party (like Zapier, for example.)

integratios for membership site on wordpress

Unlimited design options

A lot of website builders will limit you when it comes to design — they often come with preset options and that’s about it. Not WordPress. This is an open-source platform, so you can customize your theme however you want, with zero limitations.

What’s more, with a website builder plugin like Elementor or Divi, you can build a membership site on WordPress that stands out and follows user experience best practices, without having to write a single line of code.

No need for a developer

Speaking of coding, WordPress can be a godsend to non-techy folks. Even if you do decide to have a developer build your membership site on WordPress, there’s little chance you’ll need a developer for website management. WordPress is easy to use and you can update it yourself (add content, change the design, etc.)

That being said, you can also build your membership site on WordPress without the help of a web developer.

Very SEO-friendly

WordPress is one of the most SEO-friendly Content Management Systems out there. The clean designs, the wide range of Search Engine Optimization plugins, and all the customizability make WordPress excellent for managing a membership site if you want to use search engines as your primary traffic source.

High focus on security

WordPress is extremely secure, as it is one of the most widely-used platforms in the world, and its team is constantly updating it to ensure no bugs or security issues slip through. This is particularly important for membership site owners like you, as you’ll be collecting data (and payments!) from your members, so you want to ensure their information is always safe.

security for membership site on wordpress

A large community to learn from

Got questions on how to do something in WordPress?

There’s a huge community to help you — from the official WordPress forums to various Stack Exchange sites, Reddit threads and more. No matter who you are, where you are, or how advanced your WordPress knowledge is, there will always be someone to help you (for free!)


Building your membership site on WordPress is a smart choice. Not only is WordPress user-friendly, secure, and SEO-friendly, but it also comes with a huge support community that can help you no matter what your questions or needs are. With the right plugins in place, you can have a powerful and professional membership site up and running in no time.

So why wait? Get started on your WordPress membership site today!

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